Alt-rock outfit A Bad Think premieres the music video for “Feel Me” on Medium.
Based in Los Angeles, A Bad Think is propelled by Michael Marquart, a one-man musical wizard who once upon a time was the drummer for A Flock of Seagulls. He’s performed and recorded with artists such as No Doubt, Alias, The Connells, Abra Moore, Sponge, Buffalo Tom, Frente, Love Spit Love, The Nixons, and Dishwalla.
In 2010, A Bad Think’s single, “On My Own,” was nominated by the eWorld Music Awards, formerly known as the Hollywood Music Awards, for Song of the Year, and in 2014, the band’s album, sleep, received a Grammy nomination for Best Album. A Bad Think’s forthcoming double-album, The Savior, will drop April 19.
The video for “Feel Me” presents a surreal take on the modern world, where the experiences of life are mediated by digital processes. Reality is what appears on the screen in front of you, and human beings are no longer principals to the seminal circumstances, but mere adjuncts.
Directed by Derrick Borte, who directed the cult film The Jonses, the video depicts Marquart performing before an audience wearing VR headsets, as if believing that an intellect in full control of itself must sacrifice that receptivity which distinguishes it from the primitive. Their reliance on VR headsets indicates, from their perspective, an evolutionary step.
On one level, the video is spine-chilling, displaying social chaos suspended over a digital abyss; on another level, the visuals portray the desolation and isolation of mediated reality, where everyone becomes part of a collectivity with only mass communication devices to shape their hopes, formulate their values, and arrange their thinking.
“Feel Me” opens on potently thrumming guitars full of luminous accents. An infectious rhythm propels the music forward, as Marquart’s lightly rasping, haunting tones glide over the music. It’s a voice rife with dreamy timbres, yet rich and textured.
Hints of new wave flavors travel through the harmonics, along with vestiges of prog-rock, coalescing to form a contagious tune both potent and evocative. I love the spangled flavors of the guitar solo, lingering with supple hues on wailing tones.
The entire video and song are exquisitely summed up in one line of the lyrics: “They just don’t feel it anymore.”
“Feel Me” is off-the-chain superb, full of tight guitar licks, resonant depth, a cogent rhythm, and the spellbinding voice of Michael Marquart.